BSc (Hons) or Diploma in Tourism Marketing
In order to be visible internationally and regionally, tourist destinations in Oman must compete internationally and ensure they meet current and future needs of tourists. This requires more emphasis on customer orientation and sophisticated marketing practices and management. Marketing tourism is different from marketing most other products, as what is being marketed is an experience.
The BSc (Hons) in Tourism Marketing therefore provides an interdisciplinary approach so as to develop professionals for the tourism sector who have a deep understanding of the critical role of marketing in supporting business growth. Graduates of the programme will be able to plan and integrate the marketing of tourism systematically and holistically whether for private or state owned organizations at local, national, regional and international levels in order to meet the needs of identifiable consumer groups. The curriculum integrates the study of tourism, a marketing focus and the development of the individual student.
“To prepare individuals to be operationally and strategically effective in careers in the tourism sector, through a balanced and appropriate curriculum with a marketing focus”
Marketing Manager, Consumer PR Executive, Online Marketing Manager, Communication Officer, Sales Executive, PR Manager, Product Manager, Destination Marketing Manager, Media Coordinator, Social Media Manager, MICE Coordinator
In sectors like:
Airlines, Catering, Companies, Transportation Exhibition centres, Travel, Services, Sports, Leisure and Recreation Tour Operations
The BSc (Hons) is a four-year programme which may be studied on a full-time or part- time mode. The full time programme includes 8 semesters. Each semester consists of 13 instructional weeks, one study/reading week with final examinations/assessments conducted in weeks 15-16. Part time students attend classes in the evening. Part time students attend classes in the evening. While full-time students will normally take a maximum of six modules or 30 credits in a semester, the maximum number of credits for part-time students will normally be 20. Students may register either for the the BSc (Hons) programme or for the 2 year Diploma programme.
|French 1/German 1|
|Introduction to Tourism and Hospitality|
|Tourism Resources and Destinations / Tour Guiding Operations|
|Accounting for Business|
|Product Marketing Planning|
|Database and Industry Software|
|Intensive Reading and Academic Writing|
|French 2/German 2|
|Marketing Research for Hospitality and Tourism|
|Database & Industry Software(DIS)|
|Management and Environment|
|Service Marketing. & Customer Care|
|Personal Development and Communication Skills|
|Conference and Event Marketing|
|Human Capital and Organizational Behaviour|
|Data Analysis and Statistics|
|Tourism Planning and Development|
|Marketing Strategy for Tourism and Hospitality|
|EXIT AWARD: DIPLOMA IN
TOURISM MARKETING: 120 CREDITS
|EXIT AWARD: BSc (HONS) IN
TOURISM MARKETING: 240 CREDITS
TEACHING AND LEARNING STRATEGY
A variety of teaching and learning approaches is used in the classroom to create a collaborative environment where students will feel safe to share ideas and their challenges. Teachers will use a scaffolding approach which gradually reduces teacher support in order to encourage independence as the ultimate goal.
Constructive assessment and feedback by the teacher is considered necessary and is an intricate part of the teaching approach to help students reach their full potential. During feedback it is important that teachers acknowledge what students have achieved to maintain high levels of motivation.
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